SKU: 51560491794
cocktail dress 1950s

cocktail dress 1950s 1950s Designer Red Silk Satin New Look Cocktail Dress New! ON HOLD – Coutura Vintage

Sale price$25.88 Regular price$28.76
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Size: 4

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Description

cocktail dress 1950s 1950s Designer Red Silk Satin New Look Cocktail Dress New! ON HOLD – Coutura VintagePlease note this dress is on hold and not available for sale Measurements Size: Small Bust: 34 35 inches + 86 89 cm Waist: 26 inches + 66 cm Hips: open Bodice Length from Outside Shoulder: 15 inches + 38 cm Total Length from Outside Shoulder: 42 inches + 107 cm Hem Length: 1. 5 inches + 4 cm Zipper Length: 14 inches + 36 cm Seam Allowance: 0. 5 inches + . 1. 25 cm (per side) Note: Measurements are taken from outside, flat and stretched from seam to

Please note this dress is on hold and not available for sale

Measurements

Size: Small

Bust: 34 - 35 inches + 86 - 89 cm

Waist: 26 inches + 66 cm

Hips: open

Bodice Length from Outside Shoulder: 15 inches + 38 cm

Total Length from Outside Shoulder:  42 inches + 107 cm 

Hem Length: 1.5 inches + 4 cm

Zipper Length: 14 inches + 36 cm

Seam Allowance: 0.5 inches + .1.25 cm (per side)

Note: Measurements are taken from outside, flat and stretched from seam to seam. This is the maximum size allowable, so please consider individual fit and comfort.

 

Description

* Stunning 1950s firebox red silk satin commercially made dress

* Classic New Look silhouette with a cinched waist and full skirt

* Dress is sleeveless with an inset oval notched neckline panel which widens at the back to form a collar.

* Faux opening down the front of the dress with decorative self-fabric buttons

* Self-fabric bow just below the notched collar and princess seaming either side

* Skirt is very full with wonderful drape

* Low v-shaped back with collar 

* In-seam pocket on right-hand side of the dress

* Back metal zipper, pinked seams, turnover hem (unstitched)

* Label reads Jonny Herbert Originals

The Jonny Herbert label produced sophisticated, junior-sized quality day, cocktail and evening dresses. The company was registered by John Buffa and Herbert Aptel in 1950 as a division on Sealove-Becker, Inc. By 1954 the company had expanded into the Midwest with a sales office in Chicago. Aptel later left the company but Buffa managed it until his death in 1973. I have not been able to track more detailed history of the company, although I must add that over the years I have owned a number of dresses from this label, and seen many more, and all are high quality, beautifully made and designed.

 

Condition 

Excellent. 

No notable flaws that I can see -  a sliver of thread can be seen on a couple of seams and stitching on hem a tad untidy but not visible at all from the front.

Please note that these are vintage items that have been used and loved over the years, As such, they may display slight evidence of their age. Any notable flaws above and beyond this will be highlighted here.

 

Comment 

Simply gorgeous dress with some fabulous design details that really make it stand apart from the rest. One of the best Jonny Herbert dresses I have had the pleasure of owning. Please drop us a line if you require additional information about this listing.

 

Shop Policies

COVID-19

Unfortunately, the pandemic has resulted in a backlog of parcels worldwide. Our local Postal Service continues to operate at increased capacity and assures us that packages will arrive at their destination, albeit with a noticeably longer timeframe.

We now offer an alternate express delivery service via DHL for those of you who want your packages more expediently. This option is currently delivering packages within a seven-day timeframe from collection.

Availability
This item is within our selling stock. In the unlikely event that two buyers purchase this item concurrently, payment will be immediately refunded to the latter purchaser. We apologise in advance should this rare circumstance arise.


Postage
We make every effort to post your item within 1-3 days of payment. Should a circumstance arise where we are unable to post within this timeframe (eg we are away at a fair) we will contact you immediately. Please note that our postage charges are based on standard international and domestic air packages - all with tracking. If you want to upgrade to express postage or require insurance, please contact us prior to checkout and we will adjust the rates accordingly.

 

LayBys/Layaways
Yes we do offer flexible layby/layaway options and are open to negotiation as to the time period. Obviously, the more expensive the item the longer the time you will have to finalise payment. Contact us to see how accommodating we can be :)

Alterations
Obviously, as these are one- off pieces, the fit may not be quite what you need. To this end, we also offer an alteration service by professional seamstresses. Please shoot us an email outlining what you want and we will quickly respond with a quote and timeframe. Costs are kept to a minimum for this service.

Special Orders
If you are looking for something that you don't currently find in our shop - let us know we may be able to help you with a special listing!

Photography
Our photos are taken with a mix of studio and ambient lighting. Whilst we take care with the colour balance of our photos, individual computer monitors register colours differently depending on their calibration. If you want the exact colour shade drop us a line and we will give you the Universal Pantone colours that match the item.

 

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 51560491794

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4.0 ★★★★★
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Owen
Fort Morgan, US
★★★★★ 5
Well made sandals
Nice sandal that works well for me, feet sit comfortably in the shoes. I’m a quadriplegic that needs someone to wrestle my legs while putting my shoes on for me. These go on fairly easily. I have short legs and the extra height of the sandals helps to reduce the pressure on the back of my legs while my feet are on the legrests. Also my ankles tend to buckle and cause my feet and shoes to roll over onto the side of my foot. The soles of the UGG Goldenglow are wide and flat, substantially reducing this tendency. As far as comfort and function while walking, I can’t speak to that.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 25, 2026
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Verified Purchase
PrettyInPink
Natrona Heights, US
★★★★★ 5
So comfortable but only lasted 5 months…
Size: 9, Color: Sea Salt, Size: 9, Color: Sea Salt
I was hesitant to buy these without being able to try them on, but I’m so glad I did! They are incredibly comfortable. I am on my feet for a large portion of the day as a school principal and these feel amazing all day. They’re very adjustable so if you have feet that swell (or just fatter feet like me) these should be able to accommodate you. They are clunky but really cute! They’re also easy to clean. I’ve worn mine just about every day since I received them and can easily wipe them down with a wet paper towel to make them look new. They will occasionally trip you up if you’re not careful, the same way Ugg boots can do, but that hasn’t been a big problem for me. They’re very lightweight and versatile. Love them! Update: I probably just wore these too hard because today I was walking the school hallway and the shoe just snapped. One of the sides was completely unattached and within 30 minutes they were only on my foot by one strap. Super disappointed!! But I loved them enough that I ordered another pair to get me through until boot weather.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 2, 2024
A
Verified Purchase
A
Chelsea, US
★★★★★ 4
Great shoe, room for improvement
Size: 7, Color: Bison Brown
I wore these to a 2 day music festival and my feet were so comfortable dancing and walking all day. Got a little sore by the end of the night, but the only thing that would have been more comfortable would be athletic sneakers so that pretty good for such a cool looking sandal. Sizing is off tho. I am a 7-7.5, and I ordered a 7. Length wise theyre good, but maybe I have skinny feet because I had to strap the 3 Velcro straps as tight as they could go, especially the heel one. Maybe I would have been better going down a size because I want to have my feet feel super snug and secure in sandals, especially if I’m dancing. But overall great sandals and honestly I’d buy them again
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Reviewed in the United States on June 25, 2024
N
Verified Purchase
Nicky
Belleville, US
★★★★★ 1
These sandals are massive
Size: 9, Color: Bison Brown
These sandals are super bulky and fit on the larger size. I would recommend tou size down 1/2 to 1 size.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 30, 2026
S
Verified Purchase
Sarah G.
Bozeman, US
★★★★★ 5
comfy!
Size: 9, Color: Bison Brown
These are my favorite summer sandal. Super comfortable and so versatile with any style of clothing.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 29, 2026

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